The company has been updating their systems and has been coming out with brilliant concepts throughout the time.
Microsoft Mobiles has never been a stronger brand as it is becoming with every passing day.
The company has managed to turn it around for the windows phone and with the arrival of Windows 10 it looks like they will be taking it to the next level and a major step forward.
With Windows 10, many things are bound to change, and the biggest change being how the computer, the phone, the consoles and the tablets all respond to each other.
The concept of 'One Platform' has been a concept which has been gaining major momentum and the fact that one can get the same experience across devices is really something big.
Lumia series was the last attempt by Microsoft to gain some space while their brand was sinking in the markets, however it did not turn out so well.
Microsoft is firefighting with the odds to bring the Nokia phones back to their former glory, but with a new name this time – Microsoft Mobiles.
The most important markets and segment of any mobile phone market is that of the mid priced segments where competitive pricing strategies are adapted.
Companies would not mind risking major steps moving forward as the biggest chunk of the buyers are in this segment. Microsoft has attempted to enter this segment many times but this time it looks like they're going to hit the jackpot as they introduce the Lumia 640 into the mix.
With Lumia 640, it looks like they have managed to gain significance in the India and UK markets and have now entered Canada. Another upcoming economy would be Pakistan as the Lumia device sales have tripled up in the country.
The Lumia 640 XL is comes with a 5.7-inch frame with a 720 x 1280 resolution and a 259ppi pixel density display featuring ClearBlack technology. The device is running on Snapdragon 400 SoC, and it is powered by a quad core 1.2 GHz CPU and an Adreno 305 GPU.
The phone's IPS LCD screen has a protective layer of Gorilla 3 Glass, and features Lumia Glance, which keeps the time and notification information on the phone's screen even if the display is turned off. It comes with a 3000 mAh battery.
Source: Microsoft Lumia 640 and 640 XL: Big services at a small price!
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