Sunday, March 22, 2015

Windows Store apps to cost more starting April

Windows Store apps are set to cost more in foreign currencies due to the strengthening of the US dollar. Over the last few months, the US dollar has risen in value while the Euro has gone down significantly. This has urged many companies, including Apple, to increase the prices of their products in the global markets. Now, Microsoft will also be adjusting the pricing of apps in its app stores starting April 13, 2015.

Earlier this week, Microsoft started sending out emails to developers regarding the update to its pricing tiers across Windows and Windows Phone stores, affecting the apps and in-app purchases. According to Microsoft, the US dollar price of apps will remain the same while that in other currencies will be adjusted accordingly.

Countries such as the United Kingdom, Russia, Sweden, Denmark and Romania are among some of the worst affected with the pricing update, as the apps will cost 20 percent more than earlier in these markets.

Although the changes will take place automatically, developers should check out the updated pricing for their operational markets in case they need to rethink the pricing before it rolls out next month.

Via Windows Central

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