"We were not very happy with the results. The portfolios of our local vendors are based on Android predominantly But we believe there will be a huge opportunity when we get to the Windows 10 OS," said Vineet Durani, Director - Windows Business Group at Microsoft Corporation India. "We continue to work with these players to see what that opportunity will be with the new OS." Window s 10 is the software company's new, unified platform for personal computers, two-in-one devices or tablets, and smartphones.
The company had tied up last year with Micromax, India's second-largest smartphone vendor, and Lava's Xolo, iBall and Celkon. While these partnerships brought down prices of Windows phones in the country, they were not able to increase market share, which was about 3.7 per cent at the end of the fourth quarter of 2014, says Counterpoint Research.
The Indian smartphone market is dominated by Google's Android operating system with a 92.8 per cent share and Apple's iOS with about 2.5 per cent, Counterpoint Research said. Microsoft is banking big on its Lumia-branded devices , which it acquired from Nokia. "Our core smartphone strategy still revolves around Lumia devices. In some of the price bands, we have got double digit market share," Durani said.
Lumia devices had a 3.6 per cent smartphone market share in India. The Windows 10 platform will be free for manufacturers producing devices with screens that are smaller than nine inches.
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