Microsoft Corporation (NASDAQ:MSFT) is reportedly looking for manufacturing partners in a bid to launch budget-tier Windows 10 smartphones later this year.
The company is keen to partner with vendors in emerging markets like Latin America, India, and Southeast Asia for its mid- and entry-level smartphones, which would allow the tech giant to focus mainly on flagship devices that can compete with the likes of Apple's iPhones and Samsung Group's (OTCMKTS:SSNLF) Galaxy S series, sources told DigiTimes.
Other rumors indicate that Microsoft is currently working with Qualcomm, Inc. (NASDAQ:QCOM) to launch cheap Windows 10 smartphones, which are expected to be priced at $80-100.
Recently, Microsoft CEO Satya Nadella admitted that the company did not have good flagship devices in the market, and that the company will be changing its mobile platform strategy in a bid to establish itself as a platform considered on par with Apple Inc.'s (NASDAQ:AAPL) iOS and Google Inc.'s (NASDAQ:GOOG) Android.
Microsoft is gearing up to launch its "Cityman" and "Talkman" flagship devicesin September or October. The company aims to complement their launch with handsets that cater to the budget-conscious consumers. Meanwhile, Microsoft is expected to launch its upcoming high-end Lumia 950 and Lumia 950XL at the 2015 IFA trade show in Berlin this September.
In separate news, Microsoft has launched its much-awaited Windows 10 operating system today in over 190 countries. The company will roll out the new OS to those who are a part of the Windows Insider Program, and will then move toward the enterprise market before making it available to retailers like Amazon.com, Inc. (NASDAQ:AMZN), and later to users who haven't reserved a copy of Windows 10. Microsoft has revealed that it will be unleashing its Windows 10 mobile platform in due course, once it has ironed out the issues and bugs.
Source: Microsoft Corporation Looks For Partners To Launch Budget-Friendly Windows 10 Phones
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