VAIO Competes with Sony in Japan with its Android Powered “Phone A”

Sony had offloaded its PC division, Vaio a few years back and now the brand has reemerged and this time around, it is trying to strengthen the foothold in the Android market. This is not exactly the first time VAIO has launched its handset, in fact, it had launched the first device last year. Now VAIO has announced a new smartphone called, the VAIO Phone A.

The device comes equipped with 5.5-inch FHD display, 3GB of RAM and will be powered by a Snapdragon 617 processor, however, the Phone A runs on Android as opposed to the Phone Biz that runs on Windows 10. The primary sensor is a 13-Megapixel unit and the device is backed by a 2,800mAh battery. On the connectivity front, the Phone A offers dual-SIM slot along with the usual array of connectivity options. The phone runs on Android 6 Marshmallow and the Phone A comes with a metal body enclosure. Also, the Vaio Phone A is equipped with a separate microSD card slot as opposed to the Hybrid SIM slot on Phone Biz.

Sony still has a sizeable double-digit market share in Japan, 12 percent to be precise. In fact, the Sony is trailing Apple which accounts for 47-percent of market share. The Vaio entering the Android battleground only puts things in perspective since the Vaio will now directly compete with its former parent company. The Vaio Phone A doesn't actually boast of the groundbreaking specification or a value of money proposition that has been unheard of before but instead, it just marks VAIO's entry on the Android Turf. That said, rest assured that the phone will not be released outside China.

Source: VAIO Competes with Sony in Japan with its Android Powered "Phone A"